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the big 4

The name is the most basic foundation of your brand. It will be spoken, written and heard most often. So, this is the most critical aspect of your brand building effort. It should not only be emotionally evocative, but also offer a clear-cut end benefit to the Target Audience. Being relevant to the category and available as a URL and trademark are a pre-requisite.

name

We at the monks have coined names for brands right from tiny start-ups to multi-national giants. The reason why we are so sought after is our immersive understanding of the role a powerful story plays in the brand’s success.

A good name becomes all the more critical in the case of boot-strapped startups. Because they don’t have the luxury of deep pockets to market their business.

Name coining is a 3 step process at the monks:
1. The customer fills up a detailed questionnaire about the brand.
2. We create a brief based on the response to the questionnaire. This is then shared with the customer and a sign-off taken.
3. The names are presented which conform to the parameters set in the brief. This 3 step process is the reason why we have not needed to get into a second round of presentation with the client in over 80% of cases.

Dadi Maa

name

Best Price

name

Craftisan

name

Puffin

name

Butter Cup

name

Velvet Rope

name

Exclamation

name

Santa Paws

name

Jungli Booti

name

The logo should take forward the proposition of the name to the next level. It should add to the story of the brand with its graphic element, font choice and colour palette.

logo

Whether you’re launching a new venture or looking to refresh your brand identity, we are here to help. Let’s embark on a journey of creativity and collaboration, and together, we’ll craft a logo that sets your brand apart from the rest. Here’s why the monks levitates above the rest when it comes to logo designing:

1. Expertise:
Our CEO Rajesh Madan has 32 years of experience in branding and communication design. Along with a crack team of 4 people, we have designed over 400 logo designs for our clients till date.

2. Fool-proof method: Our questionnaire for logo design is thoughtfully crafted to understand your business and branding needs concisely. After you submit this questionnaire, we create the design brief and take a sign off from you on the same. It’s virtually impossible for us to go wrong from here on.
3. Designs that work: We are not about pretty looking designs. We’re about designs that tell a story, designs that work in the marketplace, designs that are guaranteed to give your brand a tangible edge.

Zest Systems

logo desing

Better Versions

logo desing

Methodex

logo desing

Ab Global

logo desing

Raga Group

logo desing

Meru

logo desing

A well-designed brochure or catalogue can be a powerful sales tool at your disposal. Make sure it clearly conveys the USP of your brand in an easy to consume design template.

brochures/catalogeus

brochures/
catalogeus

The printed word still holds power in the digital world. Brochures and catalogues are not just pieces of paper; they’re tangible expressions of your brand’s story and offerings. With our expertise in design and passion for storytelling, we specialise in creating captivating brochures and catalogues that leave a lasting impression on your audience. Our 5 step process has proven to be extremely effective for hundreds of brochure projects:

Our Approach

1. Strategic Planning:
Before we put pen to paper (or cursor to screen), we work closely with you to define the objectives and audience for your brochure or catalogue. Whether it’s showcasing your products, promoting your services, or telling your brand’s story, we develop a strategic plan to ensure that every element serves a purpose.

2. Visual Storytelling: We believe that great design should evoke emotion and spark curiosity. Using a combination of striking imagery, compelling copy, and thoughtful layout, we craft a narrative that captivates your audience and drives engagement.
3. Brand Consistency: Your brochure or catalogue is an extension of your brand identity. We ensure that every design element—from colors and fonts to imagery and messaging—is consistent with your brand guidelines, reinforcing brand recognition and trust.
4. Print and Production Expertise: With years of experience in print design, we understand the technical nuances of printing processes and materials. Whether you’re looking for a glossy finish or eco-friendly paper stock, we work closely with trusted printers to deliver high-quality results that exceed your expectations.
5. Iterative Design Process: We value your input at every stage of the design process. From initial concepts to final revisions, we welcome feedback and collaboration to ensure that the end product reflects your vision and objectives.

Ipama

brochure design

Digital Publishing Solution

brochure design

Monsoon Forest

brochure design

Bluu Ocean

brochure design

Asian Adventures

brochure design

Your website is the calling card of your brand. The User Interface and the User Experience are both important while conceptualizing and executing the website. But the basic question you need to answer beforehand is: what is the objective of the website?

website

Your website is often the first point of contact between your brand and your audience. At The Monks, we understand the importance of making a lasting impression online. With our expertise in design and development, we specialize in creating exceptional websites that not only look stunning but also drive results for your business.

We follow a 6 step approach to create websites for lasting results:

1. Understanding Your Goals: We begin by getting to know your business inside and out. What are your goals for your website? Who is your target audience? By understanding your objectives and audience, we can tailor our approach to create a website that meets your needs and resonates with your visitors.
2. User-Centric Design: User experience is at the forefront of everything we do. We design websites with your audience in mind, ensuring intuitive navigation, clear messaging, and engaging visuals that keep visitors coming back for more.
3. Responsive and Mobile-First: With the majority of internet traffic coming from mobile devices, we prioritize responsive design to ensure that your website looks and performs flawlessly on all screen sizes and devices.
4. Customization and Flexibility: We believe that your website should be as unique as your brand. Whether you need a simple portfolio site or a complex e-commerce platform, we tailor our solutions to fit your specific requirements, offering a range of customization options and scalable features.
5. SEO-Friendly: A beautiful website is only effective if it can be found online. That’s why we incorporate search engine optimization (SEO) best practices into every website we build, helping you climb the ranks and attract more organic traffic.

6. Continuous Optimization:
We don’t just build your website and walk away. We monitor performance metrics, gather user feedback, and make data-driven optimizations to ensure that your website evolves and stays ahead of the curve.

Bluorng

website design

jovees

website design

kodaktv

website design

mna

website design

basic nature

website design

okaya

website design

Testimonials

Prashant Vats
Director Operations, IPAMA

Your Preparation of Brochure, promotional Video etc, relating to the India biggest exhibition on Graphic Arts Industry was excellent. Moreover your ability to handle calm, angry or frustrated customers is unparalleled, and it is because of your excellence in this area, we are looking forward to work again.

Jaspreet Kaur
Principal Architect, Lymescapes

My friends, relatives and customers have been complimenting me on the branding and website design. And it is Rajesh and his team at the monks who deserves full marks for the same.

Indeep Bhatia
CEO, AB Global HR Services

When we wanted to launch AB Global HR, the first thing we needed to do was the logo design. Rajesh and his team was my natural choice as I had seen the high quality of work that they do. He made a presentation to me and my partner within 10 days. He presented just one option, and explained to us how and why he reached that design. Both me and my partner were quite impressed by the simplicity and sophistication of the design and we approved it instantly without even a single change.

Neeraj Singhal
Chief Business Officer, Clixxo Broadband Private Limited

When we hired the services of Rajesh and his agency the first thing Rajesh recommended was that we change the Clixxo logo to make it more meaningful and relevant. We readily agreed. He came back with the new logo in just 2 working days since we were working on really tight deadlines (they usually take 10 – 15 days). They presented only one design. But it captured the essence of our business so well, that we okayed it without even a minor change.

Chander Kohli
Ex Marketing Manager, Bharti Wal Mart

Rajesh and his team at the monks have worked on the Best Price brand. Very dedicated and hardworking team with a creative view on all challenges posted.

Priytosh Wali
Ex CEO, Methodex Systems

I would like to place on record my appreciation of the work produced by you from conceptulisation to execution of the rebranding campaign for Methodex. It isn`t easy to rebrand a 52 yr old organisation and you did it exceptionally well.

some of the customer served

Collaborated with emerging startups to create impactful brand identities. Served a diverse range of clients across various industries, delivering tailored branding solutions